Provides education, advocacy and connection to a peer-to-peer bereavement support network for families that have experienced the loss of an infant. Focus is on encouraging research and awareness of Sudden Infant Death Syndrome (SIDS), Sudden Unexplained Death in Infancy or Childhood (SUDI/SUDC), and stillbirth. Offers free grief counselling and bereavement packages to individuals and families, which include brochures on coping with loss, personalized SIDS or stillbirth specific information, and a commemorative initial charm. Administrative hours are 9 am to 5 pm Eastern Standard Time Monday to Friday. Nonprofit society, registered charity.