Healthy eating initiative that supports farmers' markets and strengthens food security across BC. Collaborates with community partner organizations to provide coupons to low-income families, pregnant people, and seniors participating in food literacy programs. Eligible families and seniors spend coupons at local farmers markets to purchase vegetables, fruits, nuts, eggs, dairy, cut herbs, meat, and fish. Each household is eligible to receive a minimum of $27 per week in coupons for up to 16 weeks. Serves communities across BC; see website for locations, community partner organizations, and application process. Supported by the Government of BC and the Provincial Health Services Authority (PHSA).